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Evolving your Brand for the Experience Economy - Room 4-5

1:00-1:45pm Educational Breakout Session

We’ve moved into the “Experience Economy.” Has your brand moved with it? Goods and services are no longer enough. Your future economic growth lies in the value of providing experiences as a competitive advantage. Join our panelists for a lively look at how they are capitalizing on this new era by creating unique experiences for their customers. Learn how to align your brand with the memorable experiences customers are looking for today.

Speakers

Frank Soukup, Director of Marketing, Grand View Lodge
Chris Flagg, Chief Information Investment Officer, TPI Hospitality
Robin Pfeifer, Account Director, Adventure Creative
Dick Lynch, CEO, Granite City Food & Brewing Ltd.

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